The rapid increase of electronic turnover in A holiday in greece ongoing in 2021 following the large increase noticed in 2020 because of the pandemic with increasingly more consumers buying the very first time services and products online.
Prevailing causes of online
The Three at their peak explanations why Greeks search on the internet are social networking, email an internet-based shopping. Within the first 1 / 2 of 2021 there is a sizable rise in shopping online when compared to second 1 / 2 of 2019, using the increase reaching 22%. There’s a shift of Greek consumers towards e-commerce.
Internet use by age bracket
94% of Greeks are active online users. Although Greeks as much as 44 years of age are online users, the pandemic has faster the transmission of older age ranges on the web with 76% from the 65-74 years of age now being active online users, a rise of 23% within the last 24 months.
Social Networking
Facebook is easily the most popular through social media, adopted by Messenger and Viber. New Instagram accounts have elevated, overtaking YouTube. TikTok may be the media using the largest rise in the first 1 / 2 of 2021 when compared to second 1 / 2 of 2020 with additional 43%.
The evolution of electronic markets in A holiday in greece
Greeks are proving itself to be champions in Europe in how rapidly they embrace shopping online. Indicative may be the survey from the Pricefox.gr and concentrate Bari for 2021 in A holiday in greece around the trust that Greek consumers place on the web for his or her purchases.
Greeks buy a large number of services and products. Clothes, Footwear, Electronics, Electronics and Cosmetics, are the most typical groups of electronic transactions. Using the groups that demonstrate a sizable increase to become electronics ( 61%) and household products in addition to furniture ( 40%).
Just how much Greeks invest in their e-cart
In the 6-month level, Greek consumers typically almost bending the quantity they spend online from 473 euros in 2020 to 806 euros in 2021. Ages 35-44 possess the largest electronic cart typically on the six-month basis at 944 euros.
How Greeks pay online
Cash payment on receipt and an atm card are probably the most common payment methods. Cash payments elevated considerably ( 18%) coming back to to begin with but not far from the an atm card such as the following. Other payment methods see a rise in bank transfers and Viva Wallet payments ( 50%).
Electronic transactions in insurance products
After a rise in the first 1 / 2 of 2020 ( 112%), the proportion of shoppers who bought insurance products online, has continued to be almost stable at 10.8%.
Analyzing the profile of shoppers who bought insurance online, it seems that 33% of these (one in three) made several online insurance purchase throughout the first 1 / 2 of 2021. Consumers who buy security online tend to be more acquainted with online transactions altogether.Also, the internet cart of individuals who buy insurance on the internet is larger than individuals who don’t order online insurance, using the former spending typically 1293 per semester when compared with 806 euros.
Additionally, individuals who buy security online make more online transactions (29 versus 21) during the period of a semester than individuals who don’t consider internet security.
Vehicle insurance online
Although in A holiday in greece the proportion of shoppers who buy vehicle insurance on the internet is less than the ecu average, we observe that increasingly more Greeks realize that on the web you can’t only buy in the best cost, but additionally get an excellent degree of service that is a priority within the services purchase. A holiday in greece, only almost 11% of Greeks buy their insurance on the internet and about 50 % of these use search platforms to check market prices. Lots of people still don’t know that they’ll conserve to 40% per year on a single vehicle insurance package by benefiting from the comparison of market offers. Consumers with the online cost comparison platforms for vehicle insurance could make the package using the coverage they need online, compare the whole insurance market and pay their vehicle insurance despite interest-free monthly payments.
